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Staging and launching a site

Search Off the Record

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The Risk of Not Having a Status Dashboard

No one noticed for months until we announced it. How did you do that? Were you hiding it away to prevent bloggers and SEO journalists from finding it? No. We did the absolute nothing, like quite literally nothing. And it just worked. It was risky, I would say. If you don't have the page, you think you're doing the right thing with the page, sometimes it can get exposed in other ways. Big company problems. I think that's really hard to avoid but we haven't had that in a long time. So if you are not linking to something on the internet and it's very hard to notice it, or you are not mentioning it anywhere, and that

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