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The Grateful Dead's Freemium Business Model
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The Grateful Dead encouraged fans to tape their concerts so they could have those shows for life. Alex Castellanos: This is one of the first examples of a freemium business model. He says it was brilliant marketing because that's how many people were first exposed to the band with this free content.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode