
How To Go From Sort-Of Successful To Super Successful
Clients from Content
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Is It Possible to Sell a Divorce Email Campaign to a Sponsor?
If I'm an attorney, 60% of your audience is not relevant to me. You want to find ways to surface the parts of the audience that are going to be most valuable to people. Maybe there's some company that really wants to reach divorce dads to get them back out dating or whatever it is. All the work is sort of upfront as a product because then it just lives on outside of maybe switching up sponsors or whatever. And you start to see what your audience really is interested in, which then allows you to sell other products, other services, that kind of thing.
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