58 - If You Want to Be Average, Outsource Your Content | Jonathan Beaton (VP Marketing, IntSights)
GTM Live
00:00
What's the Point of a Virtual Event?
i know your industry, at a surface level, pretty much everyone does the same shift. And so do you find that to be a competitive advantage? I don't thinkat there's a great way, especially with events. Like, it's important to be there. There is value to being there. But the amount of competitive advantage or differentiation youare going to get through your event strategy versus your other offenders is minimal at best.
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