What Can Brands Learn From Creators?

I think the problem every brand has is that they think their content is their marketing. I get it, but it's a very different approach from what creators are doing. For creators, the content is the product. If the product doesn't do well, they're out of business period. So they have to keep improving. And this is what everyone is saying brands are like media companies. Yeah, no, you put the noise out and you're getting that signal back. And I do it. You and I like you and I connected on a call and we were just like, it was this popcorn back and forth. Just like very similar complimentary ideas around like how we see the space.