Gender: A Wider Lens cover image

188 - Why Do People Double Down in the Face of Contrary Evidence?

Gender: A Wider Lens

CHAPTER

Cognitive Dissonance and Belief Resilience

This chapter explores cognitive dissonance through the lens of doomsday cults and their unwavering beliefs despite contradictory evidence. It examines the psychological mechanisms that drive groups to rationalize their failures and the marketing strategies organizations employ to maintain belief integrity. The discussion expands to the emotional challenges faced by parents dealing with gender identity issues, addressing the societal pressures and complexities of belief change in both individual and familial contexts.

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