Michael Jordan's Legacy in the Social Media Era

This chapter explores the complexities of Michael Jordan's public persona and his relationship with social media, contrasting his career without modern scrutiny to today's relentless commentary. The discussion reflects on the impact of branding in sports, particularly how Jordan's legacy resonates with younger generations and influences marketing strategies. Additionally, the chapter delves into the broader implications of legacy in sports, considering how athletes like Jordan navigate their narratives amidst evolving perceptions.