Practical Prospecting cover image

4. LinkedIn Content Ideas

Practical Prospecting

CHAPTER

Building Your Brand

If you're still building your brand, find the person at your company who has clout and then start reaching out to them. You've already created that familiarity. So when I make that phone call send that email, there's a higher chance that they'll know me or respond to that email. It also makes it less scary to start from there when you first start building your brand too.

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