Eat Your Crust cover image

Making Decisions

Eat Your Crust

CHAPTER

Exploring the Origins of a Viral Meme and Its Terminology

This chapter delves into the origins and evolution of the meme associated with a figure known for his blunders, drawing on a 2020 article that introduced the term 'aura.' It also examines the cultural impact of this term and its connection to consumer products, highlighting the interplay between language and modern trends.

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