Three-year planning (3HAG) vs annual plans

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Live events, in-person leadership, and long-term planning take center stage as Neil and Eric unpack why Elon Musk says live events are the last true luxury, how in-person time deepens team relationships, and why three-year planning beats short-term thinking. They break down accountability, B2B growth, RFP-focused marketing, and how great leaders push just hard enough to keep performance high without burning people out. Hosted by Neil and Eric, this episode is packed with actionable insights for founders, marketers, and B2B leaders looking to scale smarter.

Key takeaways

• Live events are the last real luxury

• One metric per leader drives accountability

• Great leaders push hard without burning people out

Chapters

(00:00) Elon Musk on live events as luxury

(01:22) Why in-person events still matter

(03:33) New marketing content formats with the team

(05:18) Deepening relationships with in-person time

(06:11) Three-year planning and 3HAG explained

(08:40) Beyond EOS and quarterly planning theater

(11:12) RFP growth, B2B pipeline, and key channels

(13:28) Holding leaders accountable to one core metric

(15:19) Pushing teams, follow-ups, and daily metrics

(18:32) Healthy tension, chaos, and getting things done

(20:24) Founder pressure, AI feedback, and leadership style

(21:45) When people can’t handle the pace in business

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Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

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Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

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