Phases: Design, Production, Soft Launch, Global Launch

What makes a hybridcasual hit? Guy Agiv explains how to design a core loop that hooks instantly but also unfolds depth over time. We cover the milestones from prototype to scale, how publishers and developers shift roles across the journey, and why “simplicity beats complexity” when it comes to retention.👉 Discover why elegant design—not clutter—is the secret to replayability.