How to Stand Out as a B2B PM by Booking.com Product Leader
The Product Podcast
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The Importance of a Sales Team in B2B Product Management
There are two very essential differences that arise between B2B and B2C product management. The first is the concept of ACV or average contract value, and the second is the presence of a sales team. A successful B2B PM understands that a successful product appeals not just to the end user, but also the buyer persona. They help the sales team understand who the right business is to target for their products.
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