4min chapter

Idea to Startup cover image

How to Choose the Right Customer

Idea to Startup

CHAPTER

Introduction

Brian Scordato: The most important decision you'll make as an early stage founder is who your initial customer is. There are a handful of things our founders have done during the early days that have drastically increased their chances of building a successful startup. We're going to lay out some tactics and a framework that'll give you a great chance at doing this correctly.

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