Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discuss
- The principles of building a community
- LinkedIn personal vs. company page engagement
- The role of executives in thought leadership content
- How companies are leveraging influencer partnerships
- How to approach LinkedIn organic and grow your audience
Timestamps
- (00:00) - - Intro
- (06:53) - - Importance of Community Engagement
- (11:10) - - Tailoring Marketing Strategies to Target Audiences
- (13:42) - - Depth Over Width in Influencer Strategy
- (16:04) - - Leveraging Influencer Networks for Product Promotion
- (19:14) - - Importance of Laser Focus in Content
- (24:41) - - Organic vs. Paid Content Amplification
- (27:19) - - Leveraging Content for Successful Advertising
- (32:57) - - The 1% Mindset in Achieving Success
- (35:58) - - Creation Strategies: Leveraging Existing Comfort Zones
- (39:58) - - Utilizing Content Variation for Effective Marketing
- (42:51) - - Investing in Employee Long-term Value
- (45:26) - - Validating and Refining Effective Communication Strategies
- (48:49) - Identifying Trending Topics on LinkedIn for Content Creation
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today's episode is brought to you by Knak.
Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.
- Frustrated by clunky email builders? You need Knak.
- Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
- Big team making it hard to collaborate and get approvals? Definitely Knak.
And the best part? Everything takes a fraction of the time.
See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
