Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discuss
- The principles of building a community
- LinkedIn personal vs. company page engagement
- The role of executives in thought leadership content
- How companies are leveraging influencer partnerships
- How to approach LinkedIn organic and grow your audience
Timestamps
- (00:00) - - Intro
- (07:06) - - Importance of Community Engagement
- (11:23) - - Tailoring Marketing Strategies to Target Audiences
- (13:55) - - Depth Over Width in Influencer Strategy
- (16:17) - - Leveraging Influencer Networks for Product Promotion
- (19:27) - - Importance of Laser Focus in Content
- (24:54) - - Organic vs. Paid Content Amplification
- (27:35) - - Leveraging Content for Successful Advertising
- (33:13) - - The 1% Mindset in Achieving Success
- (36:14) - - Creation Strategies: Leveraging Existing Comfort Zones
- (40:14) - - Utilizing Content Variation for Effective Marketing
- (43:07) - - Investing in Employee Long-term Value
- (45:42) - - Validating and Refining Effective Communication Strategies
- (49:05) - Identifying Trending Topics on LinkedIn for Content Creation
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