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The Ultimate Marketing Engine with John Jantsch: An EOFire Classic from 2021

Entrepreneurs on Fire

CHAPTER

Maximizing Client Relationships with the 80-20 Principle

This chapter delves into the 80-20 principle in business, highlighting how most profits stem from a minority of clients. It emphasizes the importance of nurturing existing relationships and aligning content strategy with the customer journey to enhance engagement and drive referrals.

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