gm: Token-Gated Merch and ALTS with Adidas's Erika Wykes-Sneyd
gm from Decrypt
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How to Create an Avatar That's Unique and Special
We wanted this thing to be not your clone, but your alternate you like a side of you that lets you explore these alternate sides that you have in everyday life. We haven't done the gaming yet but we're all working behind the scenes of what that could look like. But right now it's been IRL real world events and meetups. And so one thing we're working through now is what are those global platforms, or what are thoseglobal gamifications that can be a simple as a mobile device or simple as a community gated event at an Adidas store in a key city where people can easily travel to. The first type cycle saw people pick up profile pictures that were really just
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