How to Match Age and Biography in Games

I've seen big games, 55-45%. I've seen them skew as high as 70. It really depends. There is always a little bit of wiggle room. Then maybe you try the subway IP on something like Crossy Road,. Light Touch, Hyper, Hyper inspired mechanics and other runners and platformers. But if we, so wait, hold on. Those games are difficult to monetize. So where do you make the compromise? And I think if you have two broadly appealing themes, I would argue that Subway Circle might skew a little bit young but it is still a broadly appealing theme as seen by the lifetime downloads.