
780: How to Sell on Social Media (The RIGHT Way)
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
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Creating Connection through 'Breadcrumbing'
The chapter discusses the strategy of 'breadcrumbing' on social media, sharing journey milestones to connect with the audience, serving them before trying to sell. It also explores the pitfalls of not sharing behind-the-scenes progress and highlights experiences with a specific outdoor furniture brand and a platform supporting online course creation.
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