2min chapter

How I Built This with Guy Raz cover image

Birchbox: Katia Beauchamp

How I Built This with Guy Raz

CHAPTER

How Did You Get Started With Subscriptions?

The idea was that we would curate kind of the infinite world of beauty, but then we would personalize it. It wasn't about our tastes for everybody. Our tastes would help set the parameters of how far we'd go into different brands. And eventually within a year, you know, you'll have 60 products or so.

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