The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

281. Outsmart Your Brain with Dan Willingham

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Importance of Reframing

Sally Kohn: I love that the book breaks out, you know, for the learner. And then, hey, in every section, it has the tips for things that you should be thinking about and the way you present the information. So I think this information is so applicable for anybody. She says reframing to highlight what you enjoy instead of what's making you procrastinate can help you overcome that. The next time you are tempted to procrastinate, try describing the choice to yourself in a way that highlights the opportunity cost.

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