How to Be a Successful Data Driven Strategist

Sarah: Being able to essentially do that testing, like you said, compare the origins to oranges there and have that way of talking about updating content as well. If you can go back, update a blog post with your newly gained kind of entity research... And you can see success in that old look. Now it's moved up so many spaces in the rankings or driven this amount of traffic or conversions or whatever. That's a really like, again, objective way and kind of filtering it through and getting through to that data driven strategy.