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Can Air India be an Emirates?

The Morning Brief

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Air India Is Getting Into Premium Economy

Air India is introducing a premium economy cabin. I think it's very important that with this fleet renewal, particularly the wide-bodied ultra long-haul aircraft,. The A350s and the 777 will be used for these routes. We've seen more recently Emirates is only just rolling out premium economy on part of its fleet. It's even more important that the focus is there for comfort in all cabins. Adding a premium product between business class and the conventional economy service is going to be a key strand of the strategy of making the best use of new aircraft.

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