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Spotify CEO Daniel Ek
Acquired
The Importance of Having Multiple Revenue Models
The music industry is healthier than it's ever been before, but certainly when you think about it from a singular artist point of view, there was a point in time where the majority of the revenue could be more than a hundred percent. This is true at scale now too. I mean, Taylor Swift monetizes through everything you're talking about the same way a mom and pop coffee shop does. She just doesn't at scale. And so the question is what's the analogy? Was it that like that's the right model or was it actually that having multiple revenue models was always the answer?
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