A survey of people who had symptoms after eating olestra found that 78% had seen negative stories about it in the press. People are being primed to attribute any stomach ache, anything that they had, to the olestra chips which they ate maybe an hour ago or five days ago. It's really hard to disentangle this from the fact that there were late night jokes about this, and there was a bucking warning label on the package saying, you might shit yourself ra.