Daymond John, Part 2: How to partner like a shark
Masters of Scale
00:00
The Rise and Fall of FUBU's Partnerships
This chapter examines FUBU's innovative and unconventional partnership strategies, including memorable collaborations with Samsung. It discusses the challenges the brand faced as it grew, particularly with women's clothing production and misaligned partnerships that led to significant financial losses. The narrative emphasizes the importance of knowing one's strengths and aligning interests in strategic partnerships to navigate the complexities of the fashion industry.
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