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Half Farmer, Half X with Mika Furugori and Naoki Shiomi

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The Popularity of the Half-Farm Half X Movement

While at Schumacher, you hadn't heard of the half-farmer half X movement. How would you describe its popularity today? I think the COVID-19 led us stay home for the last two years. Some people started gardening, farming, close to your house even they live in the big cities. People are more conscious about how we live. And the word well-being is even getting popular in Japan.

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