The next phase of AI: what are the opportunities for marketers?
The Drum Podcast
00:00
Is AI a New Sector Within Brands?
The brands and CPG industry seems kind of like lead the way because they are using AI for the two things that you know Pari mentioned which is hyper-posolisation fine. I actually interviewed adobe and by am uni not too long ago and they're using sort of AI to really personalised content packages for everybody who appears at the stadium. Patrick: Is it going to require the creation of almost a new sector a new vertical within agencies within brands or is this the development or is it the remit of kind of a pre-existing one?
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