American Ivy: Chapter 1
Articles of Interest
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What Are the Real Mega Trends?
Sarah Owens says true trend forecasting is all about connecting micro trends like clothing to larger societal shifts, aka mega trends. "You can see and spot the mega trends, but can you understand the connections and the impact?" she asks. 'I think a lot of people could look at your macro trends and be like, yeah, those are what keep me up at night'
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