From developer to CMO — Archana Agrawal’s marketing lessons from Airtable & Atlassian
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How Does Marketing Fit Into the Land and Expand Story?
How does marketing fit into the how do we get 70 % of the company using it for different use cases? Yes, certainly. And as a land and expand product, that's certainly top of mind. One is to really think about the customer journey and funnel as a product, enougf itself. You might be able to leverage your product features itself. Think about things like notifications or integrations with other sass productsThat would drive awareness with another team. A lot of calms reporting is available to senior management orproduct teams. They would get exposed to it as well.
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