In 1998, a young office equipment sales rep named Sara Blakely can’t find anything to wear under a pair of tight fitting white pants. Everything she tries on makes her feel unattractive. In a moment of inspiration, she cuts off the feet of a pair of pantyhose, saving the outfit and the day. She realizes she’s not the only woman who might like a product like this, so she takes her modest life savings and invents a product that changes an entire industry. 

Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.