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21min chapter
Can AI content really be “as good as” human content? | Zac Harris (Rankd., Copy.ai)
Ahrefs Podcast
Navigating User Dynamics and Content Strategies
This chapter explores the unique interactions users have with a paragraph generator tool, revealing unexpected demographics and purposes for its use, particularly among students and freelancers. It also discusses the shifting content marketing strategies at Copy.ai, transitioning from high-volume traffic generation to a more targeted approach aimed at improving conversions. Challenges in content creation, including the impact of tight deadlines and the balance between creative freedom and management oversight, are highlighted as the team navigates the competitive landscape of AI tools.
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