The Second-Blown Opportunity for American Airlines in the DFW Market

9-11 happened was less than 18 months after JetBlue's launch. A merger at that time would have been seen as really irresponsible, even everybody was just trying to hang on to their cash. DFW was practically begging someone to come in and set up shop in Terminal 4E,. which is now Terminal E. I remember them publicly courting Southwest.