414 - The Reality (& Economics) of Direct-To-Consumer Agriculture | Damian Mason
The Business of Agriculture Podcast
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Navigating the Dairyman's Dilemma
This chapter explores the logistical and marketing challenges faced by small-scale dairy farmers delivering fresh milk directly to consumers. It highlights the importance of customer education on storage while addressing financial struggles, competitive pricing, and the impact of dietary trends on consumer choices. Additionally, the chapter emphasizes the significance of community engagement and word-of-mouth marketing in building a loyal customer base amidst the pressures of a competitive agricultural landscape.
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