3min chapter

Nir And Far: Business, Behaviour and the Brain cover image

How Technology Tricks You Into Tipping More - Nir & Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

How Technology Tricks You Into Tipping More

Digital payment systems use subtle tactics to increase tips. A recent iowa state study cites a mobile payment company that effectively nudges consumers into tipping. Tipping conventions say the appropriate amount to tip a taxi drive is in the average range of ten to 18%. However, making the default choice 15 %, 20% or 25% bumps up the tip by two ways. Foron diginal inter faces, make it just as easy to tip as not to tip.

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