Persuasive Communication: The Power of Emotion and Storytelling

Adrienne is joined by the brilliant journalist and broadcaster Ros Atkins.

Explanation - identifying and communicating what we want to say - is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos, is something of a master of the form. In his book, Ros shares the secrets he has learned from years of working in high-pressure newsrooms, identifying the ten elements of a good explanation and the seven steps you need to take to express yourself with clarity and impact.

You can buy Ros' book in stores and online here.

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