Navigating Crisis: Pivoting to Virtual Success

This chapter explores the profound impact of COVID-19 on company operations, detailing the swift adaptations made during the pandemic's onset. It emphasizes the emotional toll of tough business decisions, such as layoffs, while highlighting the innovative shift towards virtual events and community engagement. The discussion includes insights on fostering resilience, generating revenue through virtual experiences, and the strategic advantages of leveraging a platform like Eventbrite to enhance creator support.