Explore how New Balance evolved from a shoe brand for dads to a cool and sought-after fashion brand, capturing a young consumer in the 90s and expanding into global markets. Discover its unique elasticity in appealing to a wide range of consumers and its growth aspirations.
Joe Preston, President and CEO at New Balance, discusses the opening of a new U.S. shoe factory and the commitment to revitalizing American manufacturing.
Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.
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