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New Balance CEO Advocating for Domestic Manufacturing

Bloomberg Businessweek

The Transformation of New Balance: From Shoes for Dads to a Cool and Sought-After Fashion Brand

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Explore how New Balance evolved from a shoe brand for dads to a cool and sought-after fashion brand, capturing a young consumer in the 90s and expanding into global markets. Discover its unique elasticity in appealing to a wide range of consumers and its growth aspirations.

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