How Attribution Tools are Hurting Your Acquisition
Ecommerce Playbook: Numbers, Struggles & Growth
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The Importance of Running Hard Exclusions on Your Ad Spend
Bambooworth: We run hard exclusions on everything so when to get a sense of that 10% leakage includes like pixel data exclusion for all past purchasers as well as automated updates from Klaviyo. So you have the best sort of combination of trying to exclude all existing customers and yet you're still getting about a 10% leakage Google's way higher than emails even higher than that, Bambooworth says.
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