First Party Data Is Your Grand Truth, Right?

First party data is something that, for one thing, you should always be engaged in a process of evaluating and cleaning. Nobody has this soret it out perfectly; I've yet to come across a web site with a client or er inhouser where everything is just always firing on all cylinders. But are people going back and making modifications? Are people normalizing their data against old sets, against new settAre they just continually looking? Ot mike, well, here's our report from a year ago, and hers are data from a year earlier. And year over year, it looks like this. It really is the most it's always going to be your grand truth, because it