99% Invisible cover image

Articles of Interest: American Ivy

99% Invisible

Class Plays a Role in Trend Dissemination

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Fashion is both your desire to project yourself as an individual within a group, but also say that you are part of a group to outsiders. Rich people might want to dress like artists, and artists might take inspiration from the working class. So I think class plays a role that's not as simple as who owns money. It's more like who has social capital.

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