Design Matters with Debbie Millman cover image

Design Matters From the Archive: Seth Godin

Design Matters with Debbie Millman

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Is Your Practice Agnostic About the Outcome?

In the book, you write that the practice is agnostic about the outcome. Can you elaborate a little bit on what you mean by agnostic? So let me just use an example that might not sound like it's creative work, which is being a doctor. If you are a pediatrist, you probably don't have many patients dying on you. But if you're an ichologist, unfortunately, you do. Does that mean an ichologists is not as good a doctor as a pediatrists? Of course not. It just means that the ichologist does her work and her best work often leads to a good outcome. And that's not about the work,

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