In the book, you write that the practice is agnostic about the outcome. Can you elaborate a little bit on what you mean by agnostic? So let me just use an example that might not sound like it's creative work, which is being a doctor. If you are a pediatrist, you probably don't have many patients dying on you. But if you're an ichologist, unfortunately, you do. Does that mean an ichologists is not as good a doctor as a pediatrists? Of course not. It just means that the ichologist does her work and her best work often leads to a good outcome. And that's not about the work,
In his third Design Matters interview, writer Seth Godin riffs on his 20th book—“The Practice”—a milestone text exploring creativity and the sheer power of doing the work and putting it out into the world.