The Importance of Celebrity Brands

Was George Clooney like the first actor to get sizable equity stakes in these brands and then use their personal brand to promote? I think that is one of the, the, biggest places where celebrities are operating right now. You hear about a new gin drink or vodka drink or whatever tequila that's being founded or marketed by a celebrity. And so George Clooney did that with Casa Migo. So now Ryan Reynolds is doing that with a, or did that with aviation gin. There's other ones, right? Like what's the, uh, there was another billion dollar liquor brand. That everyone drinks. Um, I don't know. Well, I'm not a big drink