Navigating Business Crises for Long-Term Success

Exploring the vulnerability of businesses to crises and the necessity of readiness in handling these situations to mitigate impacts on stakeholders and organizational stability.

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In this powerful episode, we feature Marcus Gurske, a business communication specialist with deep experience in crisis management, cross-cultural leadership, and conference planning. Drawing from his work with Indigenous communities across Canada, Marcus shares how cultural awareness, empathy, and active listening play a vital role in navigating high-pressure conversations and resolving workplace conflicts.

You'll hear an unforgettable story about an elder who thanked Marcus for taking the time to understand their culture — a moment that shows the human side of crisis communication. We also dive into the role of storytelling, empathy, and presence in becoming a trusted communicator at work.

🔥 Why Listen?

This episode is a masterclass in real-world English communication — perfect for non-native speakers who want to:

Learn how to communicate clearly during workplace challenges
Understand the power of tone, timing, and culture in business communication
Practice English through authentic conversations with experienced professionals

Whether you're in meetings, interviews, presentations, or crisis situations, this episode will help you speak with more clarity, confidence, and cultural intelligence.

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