How to Short Sell Stocks Before the Financial Crisis

Short selling is different from long side investing in that you can't make more than 100%. You get hit with short term cap gains regardless of how long you hold the position even if you hold it for over a year. There's no profit in holding a short position for a long period of time so ideally you want to put your short position on right before you think the catalyst is going to materialize and so pre-financial crisis short sellers were reasonably good at this.

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