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The Cognitive Bias of Counter Positioning
Hamilton: There are a few flavors of counter positioning. One is that it's a net negative and therefore because their current model is so lucrative they would end up deciding not to do it, even though they'll eventually the business will go to the challenger. And then there are also agency issues, what economists call agency issues,. So for example, CEO Comp is often about this year's performance or the next few years performance.