The Customer's Success Trap

Most marketing firms are very transaction if if they look at taking them to the next step, it's more about what else can we sell them. We're so scattered, focusing on in the balls in the air, trying to serve everybody, that we don't build our entire business around a doing that 20 or a hundred times more business with our ideal client really. This book is broken into five steps, cause people like paint by number books. One of the key steps in this book is narrowing our focus to the top 20 % of our clientee. And that's who we're really going to focus on building this customer's success track for.