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Starmer’s Six Steps!

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Navigating Political Messaging and Image in the UK

The chapter explores the complexities of political messaging in the UK, from avoiding the return of past figures to the challenges of crafting impactful yet achievable promises. It delves into the wardrobe choices of shadow cabinet members and the cautious approach of Labour in defining policies. The discussion also touches on the conservative party's focus on older voters and the unexpected appearances of politicians in various media outlets.

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