CEOs and founders are exploring the use of social media to present a relatable image and connect with a wider audience, emphasizing the significance of maintaining a positive brand reputation and considering the impact of personal scandals on consumer behavior.
Imagine you're launching a new product in 2024. Who would be the best spokesperson, a celebrity endorser or the company's founder? These days, more and more founders and CEOs are stepping into the spotlight as the face of their brands. Does this help to build trust and credibility for the brand? Or will it create risks if that person's reputation takes a hit? / Heart to Heart - please send your audio questions to ezfmroundtable@foxmail.com (21:54)! On the show: Heyang, Yushun & Steve Hatherly