279. From Experiment to Essential: How UGC Gaming Became a Marketing Powerhouse
Deconstructor of Fun
Game On: The Advertising Evolution
This chapter examines the transformation of advertising in gaming, emphasizing the impact of interactive ads over traditional formats on user engagement. It highlights the integration of branded content within user-generated platforms like Roblox and Fortnite, showcasing successful strategies that align marketing objectives with immersive experiences.
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