What if the biggest barrier to feeding 10 billion people isn’t technology or resources—but the words we use? From labeling foods as "natural" to debates over GMOs, the way we talk about food often shapes its future more than we realize.
In this episode of Tomorrow's Bites, Jack Bobo, executive director of the Rothman Family Institute for Food Studies, shares his journey from the Peace Corps to becoming a leading voice in food policy. He dives into the psychological factors driving consumer behavior, the power of communication in resolving food system tensions, and the environmental trade-offs we face in feeding a growing population.
Jack advocates collaboration and innovation, emphasizing that understanding how we perceive and talk about food is just as important as the technology we use to produce it. This conversation challenges us to rethink our approach to global food systems and the choices we make for the planet’s future.
In this episode we discuss:
Jack's Journey: From Peace Corps to Food Policy
The Role of Food in Culture and Communication
Insights from Working in Government and Diplomacy
Changing Minds: The Psychology of Food Choices
The Importance of Language in Food Marketing
Futurity: Bridging Communication Gaps in Food Innovation
The Complexity of Global Food Systems and Trade-offs
Feeding 10 Billion: Local Solutions vs. Global Responsibility
Understanding Food Waste Dynamics
Strategies for Reducing Food Waste
The Future of Agriculture and Environmental Impact
The Psychology of Food Choices
Challenges in the Food Industry
Optimism for the Future of Food
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😊 The Guest: Jack Bobo
His work: Rotham Family Food Institute.
His book: Why Smart People Make Bad Food Choices?
